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Inventor of Etch A Sketch toy dies in France

By Mason White 9:43 PM February 2, 2013
By: Eva Fett

Etch A Sketch toy 
The inventor of the Etch A Sketch toy has died in France, a U.S. company said in a Statement.

A U.S. toy maker said that the inventor of the Etch A Sketch, the famous red toy that generations of children grew up on, shaking and starting again, has died in France.

The Ohio Art Company based in northwest Ohio, said that 86-year-old Andre Cassagnes died in a Paris suburb. The cause of death was not released.
Ohio Art President Larry Killgallon said the company will always be grateful for an invention that brought joy to so many people.
The Toy Industry Association said that Cassagnes came upon the Etch A Sketch concept in late 1950. He removed a sticker from a translucent plate light switch and found pencil marks transferred to the opposite side.
The toy, with its gray screen and red frame has two buttons that are twisted to create drawings. A shake erases the image.
The toy shot back to fame after Mitt Romney was called an Etch A sketch candidate.