Ford Motor slammed for showing bound women in advertisement campaignBy Mason White 6:47 AM March 25, 2013
|One of the advertisements|
By: Debbie Gross
Ford Motor was slammed after airing an advertisement which showed bound women squeezed into the back of a car, according to press reports in Australia.
Ford has been heavily criticized and it later issued an apology regarding an advertising campaign showing celebrities, bound, gagged and stuffed in the trunk of a small sedan.
Three separate advertisements have emerged online trying to show the Ford Figo, a compact car built for the Indian domestic market that is not sold elsewhere.
The images were produced by a company for internal use and was not supposed to be uploaded online.
“We deeply regret the publication of posters that were in bad taste and contrary to the standards of professionalism and decency,” according to a statement by the company.
“They were never intended for publication and should have never have been uploaded to the Internet much less. This was the result of persons acting without proper supervision and appropriate measures have been taken within the agency,” the statement said.
The advertisements also said: “Leave your worries behind with extra large Figo trunk.”
One advertisement showed Khloe, Kourtney and Kim Kardashian, bound and obliged, while squeezed into the back of the car.
In a second picture, former Italian Prime Minister Silvio Berlusconi poses with three scantily clad women who are equally bound and tied.
Ford has also issued a strongly worded apology.
“The posters are contrary to the rules of professionalism and decency within Ford and our agency partners.
Together with our partners, we are reviewing and monitoring the approval processes to help ensure that nothing like this ever happens again,” the company said in a statement.