Latest News

Parents slam Victoria’s Secret for naming new collection ‘Bright Young Things’

By Mason White 8:51 AM March 27, 2013
Victoria’s Secret “Bright Young Things” underwear 

By: Debbie Gross
(Scroll down for video) Parents from all over the United States are angry at Victoria’s Secret after they named their new line of underwear “Bright Young Things”, according to press reports in the United States.

Victoria’s Secret is known for its daring fashions, but some parents think the brand has crossed the line with the elements of their “Bright Young Things” campaign. A father wrote an open letter to the company while other parents started a petition and a Facebook page was created based on the provocative underwear which is aimed at teenagers.

The elements of the campaign with the slogan PINK from “Bright Young Things”, reportedly include underwear with words and phrases such as “Dare”, “Feeling Lucky” and “Call Me” on the front and back. PINK is the line of items of Victoria’s Secret targeted to younger women.

A Texas father of a 3-year-old girl wrote an open letter to the company that has since gone viral.
“I do not want my daughter to ever think that her self-esteem and acceptance by others is based on her choice of underwear,” Evan Dolive wrote.

“I do not want my daughter to ever think that in order to be popular or attractive she has to have words adorn her behind,” the father continued.

Similar comments condemning Victoria’s Secret were seen throughout the internet. “Victoria’s Secret has done enough with sexualizing women for many years. They need to stop targeting our small innocent girls,” a concerned mother told video not loading? Click here to view