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High end designer now charging $500 to try on wedding dress

By Mason White 6:11 PM March 24, 2013
Bridal shop owner Vera Wang 

By: Ryan Lee Hall
(Scroll down for video) A bridal boutique for the rich and famous is now charging brides to try on wedding dresses.

Brides-to-be are usually very picky with their wedding dress, and they are willing to pay a nice sum of money so they can look their best on their big day.

Vera Wang’s boutique in Shanghai China, has started a new trend of charging money just to try-on a wedding dress. It reportedly requires customers to put down 3,000 yuan or $482 just to try on a dress.

After a bride has paid Vera Wang’s boutique to try on the dress, the bride is then given only a 90 minutes time slot to be in the dressing room.

The company claims that this 90 minute time slot policy is to deter imitations of their wedding dresses.

If the bride decides to buy the wedding dress she will get the full $482 credit towards the gown. If the bride walks out without buying a dress she loses the money.

A while ago, Dolce & Gabbana brand infamously banned onlookers from taking photos at its Hong Kong store, claiming it was trying to protect intellectual property.

With so many counterfeit product being made, companies are trying to protect themselves from falling victim to imitators.
In the video below, you can see some of the many celebrities who used Vera Wang’s gowns at their wedding.

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