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Texas sticker maker slammed for making photo of kidnapped and bound woman

By Mason White 7:24 AM September 10, 2013
Sticker depicting kidnapped woman 

By: David Ross
(Scroll down for video) Weird stickers have been popping up recently on vehicles in which a photo of a kidnapped and bound woman is shown.

The bumper sticker depicting a woman, who seems to have been kidnapped has sparked anger.

The stickers are made by Hornet Signs, a marketing and advertising company based in Waco, Texas. The decal creates an optical illusion so convincing that concerned residents have called the police on more than one occasion.

However, the company said that the image of a woman tied with a rope was put in the public domain as part of a “marketing experiment” to measure how realistic their labels are.

“When you put a photo on the side of your vehicle, you want the image to be realistic,” owner Brad Kolb said.
He insisted that the company, which specializes in auto-wrap advertising, did not intend to cause discomfort.

“I did not expect the reactions we received, nor condone this in any way,” he said.
“It was more or less something we put there to see who will notice it,” he also said.

However, the label has attracted widespread criticism from those who think it is insensitive and demeaning to victims of abuse, kidnapping and rape.

Kolb admitted that the company has seen an increase in orders for tailgate stickers, which led many to dismiss the “experiment” as a cynical marketing strategy.