New ‘Liberation Wrapper’ helps woman eat burgers without exposing their big mouthsBy Mason White 10:46 AM November 14, 2013
By: Moses Gold
(Scroll down for video) A new product that helps women eat burgers with dignity turns out to be huge success.
When a woman goes out on a date, she wants to make a good first impression.
Many women order food, which they can eat without having to open their mouths too wide.
In Japan, people with small mouths, who are referred to as ochobo, are considered very attractive.
Eating with an open mouth is seen as rude in Japan. Therefore, it is considered good manners to cover the mouth while eating.
Freshness Burger, which is the largest burger chain restaurant in Japan, discovered that while burgers are a hot seller with men it is not so for women.
Many women refrain from eating burgers because they would have to open their mouth too wide while eating.
This was affecting sales for Freshness Burger, and they decided to do something about it.
That is when Liberation Wrapper was born.
The burgers are now placed into the Liberation Wrapper.
The wrappers have a picture of the lower part of a woman’s face and neck.
The face features a small mouth with a polite smile printed on it, so women can hide behind the wrapper while they eat their burger.
Women can now indulge in their burger without the person in front of them seeing their mouth wide open.
The Freshness Burger company said that since it introduced this new product, sales of the classic burger for women increased by 213 percent.