Nearly naked shoppers storm clothing store after being promised free clothes for coming nudeBy Mason White 3:03 PM January 7, 2014
|Nude shoppers storming the store|
By: Shifra Unger
(Scroll down for video) Hundreds of nearly nude shoppers stormed a store after they were promised free clothes, according to video uploaded to the Internet.
Buyers stripped down to their underwear to get their hands on free clothes in possibly the most outrageous ever sale.
Spanish clothing brand Desigual organized the Seminaked Party in the cities of Rome, Italy, and Turin to kickstart their sales.
The first 100 customers through the door were promised a free suit if they came without any clothes.
The rest of the naked crowd were promised 50 percent off of the summer collection as a thank you for their efforts this weekend.
The girls ran inside to ensure they do not go home empty handed, as well as a half-naked.
Even men arrived in their trunks to give the girls a run for their money.
Such parties have previously been held in Madrid, Spain, Barcelona, Paris, U.S. cities and London, since the brand first launched its campaign in 2005.