Restaurant pairs its sushi menu with strains of marijuanaBy Mason White 3:32 AM January 12, 2014
|The pot menu|
By: Debbie Gross
(Scroll down for video) In the mood for some sushi pot? Just go to your local restaurant.
The Hapa sushi chain in Colorado, hopes to capitalize on the legalization of drugs in the state, by offering its customers a “pairing menu” that matches specific strains of marijuana to certain selections of sushi.
“This is entertainment. It’s just for fun. For people to come and laugh a little, or even learn a little,” Jessica Brookhart, a Hapa Corporate Manager, said.
Since it is still illegal to smoke on the premises, the menu is actually a parody. The joke is only part of the “Happy Legalization” marketing campaign.
“Our dining room is ergonomically designed to reduce paranoia,” one sign at the restaurant reads.
According to Professor Margaret Campbell, of the University of Colorado’s Leeds School of Business, this type of marketing campaign capitalizes on borrowed interest.