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Shoppers riot after 99 pence store suddenly ends their 50 percent off sale

By Mason White 11:12 AM January 22, 2014
99p store location illustration 

By: Ryan Lee Hall
A popular 99 pence ($1.50) store was under siege after management suddenly ended their 50 percent off sale while shoppers were waiting to pay for items at the checkout, according to police reports in the United Kingdom.

Wrexham Police said that they were forced to calm the angry buyers, who staged a violent protest, after the 99 pence shop suddenly ended their sale price.

The crowd refused to leave the store when the managers said that everything is returning to the regular price.

Hundreds of shoppers flocked to the outlet in Wrexham, North Wales, after signs went up in the window advertising that everything inside was only 50 pence.

Many buyers were seen leaving the store full of cleaning products, toilet paper, chips and drinks.

One couple was seen leaving the store with a staggering 560 items.

Within hours, some shelves were stripped bare and managers were forced to call the police for crowd control.

A witness described the situation as “chaos” and said shoppers were acting like “vultures.”

The stampede began on Monday morning, as word spread quickly through the city.

“I ​​was there for almost two hours waiting to get to the cash register. Then, the manager took the signs off the window. People were absolutely furious and so the police were called. Tempers were flaring and people were screaming,” one shopper at the scene said.

A spokesperson for the store said that the sale was pulled when management realized that the store location was not closing.

“We are really sorry the way it was handled. We should have closed the doors and let everyone out with their items,” Tony Brown, COO of 99p Stores, said.