Ice cream trucks ordered to send text messages rather than play loud jinglesBy Mason White 3:52 PM January 1, 2014
|Ice cream truck illustration|
By: Eva Fett
Most kids and many adults, love to hear the ice cream trucks jingle as it drives down the street.
For many, it reminds them of their carefree summer days.
However, a Swedish company said that their ice cream trucks will no longer sing when they drive down the streets after receiving complaints.
“Complaints about noisy jingles led the company to reach an alternative solution,” Carl Gustaf Gudmundsson, president of Engelholm ice cream, said.
The company said that they will distribute flyers to encourage people to sign up so they can receive a text message when the ice cream truck is in their neighborhood.
“I spoke with ice cream truck drivers and they told me that they make the music a little louder in the winter in order to be heard as people are sitting indoors,” Gudmundsson said.
To avoid the noise issue, trucks will be traveling the streets silently and they will be sending text messages to potential customers in the area.