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Man seen on video eating urine soaked urinal cake

By Mason White 8:56 AM January 10, 2014
Man eating urinal cake 

By: David Ross
(Scroll down for video) Some people will do anything for attention.

One man agreed to eat a urinal cake for attention.

The process involves chewing and swallowing a urine-soaked deodorising block.

Before deciding if he should go for it, the man was seen on video asking his friends for £10 (about $16) to eat the urinal cake.

When his friends agreed to give him the money, the man took up the challenge.

He then scooped the cake out of the urinal and began to eat it.

His friends and acquaintances cheered him on as he was struggling to chew and swallow the disgusting and unsanitary urinal cake.