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Jews outraged after clothing store loved by neo-Nazis opens next door to the United Kingdom’s chief rabbi

By Mason White 2:22 PM April 16, 2014
Viking ThorShop Thor Steinar in London 

By: Sanvi Rizvi
(Scroll down for video) Jews are angry after a clothing store that is favored by neo-Nazis opened in the heart of London’s Jewish community.

Thor Steinar clothes, has been banned in the German Bundestag and many football stadiums in the country for its ties to Nazism.

In a move described as deliberately provocative, the first British store opened a couple of weeks ago in North Finchley. Chief rabbi Rabbi Ephraim Mirvis lives just a few doors away as well as the Islamic Association of North London, a mosque that serves the large local Muslim population.

Jewish and Muslim residents , charities and community leaders asked the shop to be boycotted amid fears it will attract racist thugs to the area. Thor Steinar has attracted an enormous amount of controversy since it was launched in Germany in 2002.

Their original logo resembled the insignia of the SS under Adolf Hitler. In 2012, it opened a new store named Brevik, which critics claimed was in honor of Norwegian mass murderer Anders Behring Breivik.

Many of the country’s football clubs have also banned the use of their apparel and online retailer Amazon refuses to sell their products. In North Finchley, the brand is sold exclusively at a store called Viking ThorShop.

A war memorial, dedicated to the local men who lost their lives fighting in World War Two, is also minutes away.