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Domino’s Pizza releases new app that allows consumers to create customized pizza pies

By Mason White 11:58 AM April 28, 2014
Domino’s Pizza iPad app 

By: Hydar Tomar
Customers of Domino’s Pizza are now able to order customized pizza pies using their mobile phones.

The pizza chain launched its iPad app, which will allow consumers to build their own pizza pies, which will then be delivered to their homes.

What makes this app stand out is that the it offers 3D technology to give users a more realistic view of what their final pizza will look like.

“The new iPad app brings Domino’s Pizza ordering experience to a whole new level,” Kevin Vasconi, chief information officer of Domino’s Pizza, said. “This is the coolest technology we have launched, and we are thrilled that customers can use the custom pizza builder that lets you view your order in a whole new way,” he added.

The iPad app will also feature the national company menu, coupons, store locator and order tracker. It will also have the ability to save your favorite pizza creations so you can reorder with just one click.

Online orders now accounts for about 40 percent of all sales of the company in the U.S.