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Billboard made with hundreds of dead rabbits advertises rabbit meat pizza

By Mason White 12:14 PM April 17, 2014
The billboard 

By: Hydar Tomar
Many people were disturbed by a billboard advertisement that was made with hundreds of dead rabbits.

The New Zealand pizza chain named Hell Pizza, has put up billboards made ​​of dead rabbits to promote a new pizza flavor.

“Rabbit Pizza made from real rabbit. Just like this billboard,” the advertisement reads.

The billboards have been installed at several sites, advertising the new rabbit pizza. The billboard has caused outrage as it seems cruel to kill so many rabbits for a billboard.

However, Hell Pizza was quick to point out that their products were ethically obtained.

The company released a statement saying: “Besides their good meat and their cute looks, rabbits are unfortunately also a noted pest that damages the New Zealand environment, particularly in the South Island.”

The company also addressed the concern of animal abuse towards the dead rabbits. “For those who are concerned, we sourced these rabbit skins via a professional animal tanning company that in turn sourced them from local meat processing companies where the skins are a regular by-product,” the company added.

PETA was not impressed with the explanation. They slammed the pizza chain for using the rabbit meat for its pizza.

Would you taste pizza made with fresh ground rabbit meat?