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Procter & Gamble slammed for placing neo-Nazi code on liquid laundry detergent

By Mason White 4:56 PM May 11, 2014
Ariel 18 detergent 

By: Devansh Dutt
Consumers in Germany are angry after Procter & Gamble placed neo-Nazi codes on a popular brand of liquid laundry detergent.

A spokesperson for the company said that it inadvertently placed the neo-Nazi code on promotional packages of Ariel detergent.

Consumers have posted photos of the Ariel boxes featuring a large number “88” on a white soccer shirt. The use of Nazi slogans in public is banned in Germany, and the neo-Nazis often try to skirt the law by using codes.

Neo-Nazis use “88” to represent the phrase “Heil Hitler” because “H” is the eighth letter of the alphabet. Similarly, “18” is used to mean “AH” or Adolf Hitler.

Procter & Gamble said on Friday that the number 88 was used unintentionally. Spokesperson Melanie Schnitzler said that the company has stopped selling detergent with the number 88, as well as a liquid detergent that was being promoted as “Ariel 18.”