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Black man sues Benjamin Moore for naming dark paint colors after him

By Mason White 6:35 AM July 1, 2014
Paint colors illustration 

By: Devansh Dutt
A black man became extremely angry when he learned that paint company Benjamin Moore, named several paint colors after him, according to a lawsuit filed in New Jersey.

Clinton Tucker of New Jersey, is suing former employer Benjamin Moore, alleging discrimination after naming paints “clinton brown,” and “tucker chocolate.”

Tucker, who identifies himself as an African-American man in the lawsuit filed in the court of Essex County in Newark, said that he was hired in the digital marketing department.

However, he quickly suffered from discrimination. Tucker is seeking damages for discrimination, retaliation and hostile work environment, according to the lawsuit.

Benjamin Moore named one paint of the Williamsburg collection as “tucker chocolate,” which Tucker found to be extremely offensive. The Williamsburg collection also has orange colors named “tucker orange,” and “tucker gray.”

“Despite repeated complaints by Tucker, no action was ever taken by Benjamin Moore to change the names of these colors,” according to the lawsuit.