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2 women launch ‘White Color’ helping brides and grooms find wedding halls after being bombed out in southern Israel

By Mason White 5:49 PM July 15, 2014
Bride and groom illustration 

By: Ziv Rappaport
Recently, many couples in Southern Israel, had to cancel their weddings due to the ongoing rocket fire from Gaza, the Tazpit News Agency reported.

The rockets falling across Israel in the past days have caused disturbances and hindrances, camps were closed, events were canceled and the economy was disrupted.

One of the restrictions imposed by the Home Front Command following the dangerous security situation is that large gatherings are prohibited in the south.

For couples who are supposed to get married, this is a real blow. A group of volunteers decided to provide a solution. Working through Facebook, “White Color” connects between couples who are forced to cancel their wedding and providers of wedding services who are willing to help the beleaguered residents of the south.

The initiators of this enterprise are two women, Tal Maor-Zingerman, a graphic artist, and Hadar Melamed-Richter, an architect.

Seeing many couples in distress, they decided to act. They both have a blog on the wedding fashion scene, having vast connections in the wedding business, and they decided to offer their services.

The group is well experienced, having operated during Operation Pillar of Defense in 2012.

Tal explained that the level of stress is currently higher than usual: “It’s the wedding season now, and almost all the halls are already booked.”

The group connects the couples in distress with full wedding packages, including providers who are offering substantial discounts to couples fleeing the missiles in the south. Tal shares that people are even offering their own homes as bride salons. They are constantly receiving calls from tens of brides and providers who want to help.

In light of the recent attacks and heavy bombings on southern Israel, the nonprofit “Chasdei Naomi,” that is usually involved in assisting the less fortunate in society, announced that they have opened their six wedding halls, “Armonot Chen” in Bnei Brak and Jerusalem, free of charge to residents from the south whose weddings were postponed.

In addition to the halls, the organization has offered to assist in wedding planning at their Jerusalem location, and offered logistic equipment and assistance in updating their guests on the event changes in all their locations. The organization has previously opened their doors during Operation Pillar of Defense and assisted three couples.

“My family is from Ashkelon, and so I have been living in this situation for years. I know what people feel. We are sure to stand by whoever needs anything. During the last operation we’ve helped dozens of couples get married on time, despite the chaos,” said Tal. “It is important for me to emphasize that all those who are involved are volunteers, and I have no words to thank them for joining us. We invite any couple in distress to contact us,” concluded Tal.