BDS against SodaStream backfires as headquarters moves to Southern Israel causing 900 Palestinians to lose their jobsBy Mason White 12:27 PM August 29, 2014
|SodaStream display illustration|
By: Hydar Tomar
The Boycott, Divestment and Sanction (BDS) campaign against West Bank based company SodaStream, backfired as it announced the move of its headquarters to Southern Israel.
While the BDS crowd will be happy with this move, since SodaStream will now be based in an area of Israel that is not disputed by the Palestinians, there is a very real possibility that the 900 Palestinians employees will lose their jobs as a result.
The company will move its entire factory sometime next year, and while it will continue its practice of equal opportunity hiring, there is a high probability that the Bedouin and African communities in the region will be the lucky recipients of employment in SodaStream instead of Palestinians.
SodaStream produces home carbonation systems that enable users to convert tap water into sparkling water in more than 100 flavors.
A Palestinian worker slammed the BDS movement, saying that the group is only harming Palestinians by causing them to lose their high paying jobs at Israeli companies operating in the West Bank.