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Large London retailer bans Jews from entering its store

By Mason White 4:30 PM September 16, 2014
Sports Direct.com store illustration 

By: Aarav Sen
A security guard at a large London retail store told a group of Jews who wanted to shop “no Jews, no Jews.”

The incident occurred when a group of Jewish high school students of Yavneh College in London, England, were blocked from entering Sports Direct.com by the security guard at the entrance.

The man allegedly told them: “no Jews, no Jews.” The students were shocked. Some of the students have great-grandfathers who perished in the Holocaust.

They said that the guard physically blocked them from entering the store, and it was something reminiscent of Nazi Germany. A parent of one of the students complained to the store manager.

After an investigation, the security guard in question was fired.

“Our area manager was notified of the incident and took quick action. He personally removed the guard and made ​​contact with the security company that employed the individual. We were advised subsequently that has been dismissed by the company. The guard was deeply offensive and disrespectful to children of school age. We are proud of the lack of prejudice among our trained staff and will not tolerate any form of discrimination,” a spokesperson for Sports Direct said.