Nestle uses robots to sell coffee machines to humans (video)By Mason White 1:11 PM November 3, 2014
|Robot trying to sell coffee machine|
By: Chan Yuan
(Scroll down for video) Nestle said that it will roll out new robots that will sell coffee machines to humans.
Nestle Japan will begin using humanoid robots to sell Nescafe machines as part of its ongoing effort to enhance brand engagement with consumers.
Nescafe will use the humanoid robot Pepper to sell Nescafe Dolce Gusto and Nescafe Gold Blend Barista coffee machines in home appliance stores.
Pepper is the first robot in the world that is able to read and respond to human emotion. Equipped with the latest voice and emotion recognition technology, Pepper is able to read people’s facial expressions and listen to their tone of voice to analyze how they’re feeling.
“Pepper will be able to explain Nescafe products and services and engage in conversation with consumers. I hope that this new consumer engagement model will expand across the world as an example of Japanese innovation,” said Kohzoh Takaoka, President and CEO of Nestle Japan.
Pepper will start selling Nescafe machines in around 20 home appliance stores next month. Nestle is planning to use the robot nationwide in around 1,000 stores by the end of next year.