ISIS brand chocolate renames itself after terror group caused its sales to plummet (video)By Mason White 6:58 PM November 11, 2014
|ISIS chocolate bars|
By: Wayne Morin
(Scroll down for video) A chocolate maker in Belgium, was forced to rename itself after the ISIS terror group caused it sales to plummet.
“ISIS” chocolates announced that it will be rebranding as “Libeert” blaming its association with the name of the Islamist terrorist group.
The company, which was founded as “Italo Suisse,” changed its name to ISIS, because the chocolate brand was no longer associated with Italy or Switzerland.
However, the company has had to change its name again with the emergence of the Islamic State of Iraq and Syria, which caused it sales to plummet.
“When we saw that the orders that were planned to go out to the United States and Britain did not materialize, we said ‘What’s going on here?’” The company said in a statement.
“It turned out that our customers are very upset with the ISIS name,” the company also said. The company is not the first organization that has renamed itself due to the terrorist group.
The creators of a television program featuring a fictional espionage agency called ISIS, announced last month that it will change its name.