Lottery starts selling tickets that smell like bacon (video)By Mason White 3:38 PM January 21, 2015
|I Heart Bacon lotto ticket|
By: Wayne Morin
(Scroll down for video) Pork lovers in New Hampshire, are rejoicing after the state lottery announced that it started selling scratch-off tickets that smell like bacon.
The state lottery has released the “I Heart Bacon” tickets this month, with a grand prize of $1,000.
To promote the new tickets, the New Hampshire Lottery will be driving around a bacon truck, handing out free smoked bacon and tickets in Keene and Durham.
The lottery commission stated on its website that the odds of winning at least a dollar are one in four. Last week alone, the New Hampshire Lottery sold around 700,000 in I Heart Bacon tickets, making it the best selling $1 ticket in history.
“The New Hampshire Lottery is focused on developing new and fun ways to engage customers,” New Hampshire Lottery Commission Executive Director Charlie McIntyre said.
“The I Heart Bacon scratch ticket combines two things people love: the chance to win cash and the wonderful and enticing smell of bacon,” he added.