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Restaurant to give away $10,000 to parents who named their child Quinoa

By Mason White 5:13 PM July 2, 2015
Quinoa illustration 

By: Mahesh Sarin
(Scroll down for video) A lucky couple with a child named Quinoa, will receive $10,000 from BJ’s Restaurant and Brewhouse, as the company celebrates its new quinoa dishes.

The decision was announced on Wednesday.

In celebration of two new menu items on the BJ’s Restaurant & Brewhouse’s EnLIGHTened Menu, the all-new Roasted Chicken with Spinach Quinoa Bowl and Roasted Salmon Quinoa Bowl, BJ’s is asking consumers to do something that might typically be reserved for quirky Hollywood celebrities.

The restaurant is challenging expectant parents across the United States, to consider naming their newborn baby Quinoa.

“We are so excited to introduce these amazing new Quinoa Bowls that we wanted to do something big, maybe even a little crazy,” said Kevin Mayer, executive vice president and chief marketing officer at BJ’s Restaurant & Brewhouse.

Despite the Quinoa’s rising popularity, BJ’s couldn’t find anyone in the U.S. named Quinoa, unlike other foods like Apple, Brie and even Kale.

It inspired the restaurant to create a promotion that is way better than a baby shower: Prove your baby is named Quinoa for the chance to win $10,000 worth of food at BJ’s.

“For our BJ’s EnLIGHTened Menu, we believe it’s not what we take out; it’s what we put into our carefully crafted entrees that make them so delicious,” said Mayer. “Our quinoa is no exception; it’s a high quality quinoa sourced from Peru, that perfectly complements the other fresh ingredients in our new Quinoa Bowls,” the company added.

“At the end of the day, we think Quinoa could be a great baby name,” said Mayer. “Who knows? Maybe it will start a trend,” he concluded.