McDonald’s gives away free ice cream when temperatures hit record highBy Mason White 4:10 PM July 21, 2015
|MCflurry ice cream|
By: Wayne Morin
(Scroll down for video) Hundreds of people in the Netherlands, are getting a break from the record heat by eating free ice cream at McDonald’s.
The fast food chain has teamed up with outdoor advertising company JCDecaux, to create a billboard that activates itself at a certain temperature.
The billboard has a built-in weather station, which monitors the temperature among other things.
When the temperature in Amsterdam hit a record 101 degrees, a panel automatically opened and dispensed 100 McFlurry cups to passing pedestrians as a bell was ringing to attract more passersby.
The lucky recipients then headed over to a nearby McDonald’s to pick up their free ice cream.