|Less than 100 store|
(Scroll down for video) A store owner in Pennsylvania, who wants to raise awareness about the earnings gap between men and women, is charging women less for their purchases than men.
The store was opened in Pittsburgh, where women pay lower rates than men for the same items.
Specifically, for every $1 a man pays, a woman pays only $0.76 or 24% less. The store called Less than 100, is a nonprofit organization dedicated to selling handmade items.
Prices reflect the current average wage gap between men and women in Pennsylvania. The idea of the store is to raise awareness of the pay gap in the U.S. and advocate for equality of income.
Some men said that they simply sent in their female partners to shop for them, taking advantage of the lower prices.