Members of a feminist group in Australia, are outraged after Facebook deleted a photo of a plus-size model because it depicted body parts in an undesirable manner.
Facebook claimed that the photo of Tess Holliday, violated their health and fitness policy.
After being slammed by Cherchez la Femme, which is a feminist group, Facebook apologized.
When the photo, which shows Holiday in a bikini, was deleted by Facebook, the advertising team initially defended their decision, writing that the photo did not comply with the health and fitness policies of the social networking site.
"Ads cannot represent a health or body weight as being perfect or extremely undesirable," Facebook said.
"Ads like these are not allowed because they make viewers feel bad about themselves. Instead, it is recommended to use an image of a relevant activity such as running or cycling," Facebook added.
In a statement Monday, Facebook apologized for its original stance and said it had determined that the photo does meet their guidelines.