(Scroll down for video) An actor who jumped into a river in Brazil, drowned after people ignored his call for help, thinking it was just part of an act, according to police.
Caninde police said that the incident unfolded in the Sao Francisco River, on Thursday.
54-year-old Domingos Montagner, who played a role in the Velho Chico soap opera, jumped into the river with fellow actress Camila Pitanga.
Pitanga told investigators that she immediately noticed a strong current and decided to get out of the water. She tried to pull Montagner out of the water, but was unsuccessful.
People in the area who saw Montagner calling for help, ignored his plea, believing it was just part of his act. Globo TV confirmed that its crew was shooting a scene in the area at the time of the incident.
By the time rescuers arrived, it was too late. Montagner left behind his wife Luciana Lima, and their three children.